What are the basic steps and considerations relevant to avoiding a trademark claim or protecting a company's marks against infringers?
A prudent step in avoiding litigation claims is securing protection for trademarks and other distinctive marks from the time of a company’s initial launch through its maturation and expansion. How can companies effectively manage their trademark portfolios and think about cross-border implications as the business expands to new markets? In this SharkCast episode, I interview my New York City-based Dorsey Partner, Sarah Robertson, and Denver-based Associate, Breanne Wernars, who provide practical insights on trademark protection best practices.
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