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Best Practices for Managing a Trademark Portfolio and Avoiding Trademark Claims

What are the basic steps and considerations relevant to avoiding a trademark claim or protecting a company's marks against infringers?

A prudent step in avoiding litigation claims is securing protection for trademarks and other distinctive marks from the time of a company’s initial launch through its maturation and expansion. How can companies effectively manage their trademark portfolios and think about cross-border implications as the business expands to new markets? In this SharkCast episode, I interview my New York City-based Dorsey Partner, Sarah Robertson, and Denver-based Associate, Breanne Wernars, who provide practical insights on trademark protection best practices.


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This podcast is not legal advice and does not establish an attorney-client relationship or create any duty of Dorsey & Whitney LLP or those appearing in this podcast to anyone. Although we try to assure that the content of this podcast is accurate, comprehensive, and reflects current legal developments, we do not warrant or guarantee those things. The opinions expressed in this podcast are the opinions of those appearing in the podcast only and not those of Dorsey & Whitney. This podcast is considered attorney advertising under the applicable rules of certain states.


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