Effective January 1, companies in California and around the world must be aware of new liabilities that relate to online privacy protections including practices relating to storing personally identfiable information. If your company operates a website, it’s a good time to review the privacy disclosures that are posted.
The new law is AB370, is an amendment to the Online Privacy Protection Act. Here is the summary for the Legislative Digest:
My partner Melisa Krasnow has a good summary of the law here as well as a piece for Wired. The California Attorney General is preparing guidance regarding tracking transparency and it is anticipated to be issued in mid to late January 2014.